Livewell Hydration Stations – “Sugar Tax” free

A new sugar tax on the soft drinks industry will be introduced in the UK, the chancellor has announced as he unveiled his Budget this week.

For Livewell, our pioneering approach to vending means we are well placed to respond to this. Our business was established almost 10 years ago as a direct response to the drive for healthier living and the post- Jamie Oliver government guidelines.  We continue to supply schools, colleges and business with a wide range of healthier drinks and snacks.

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All of the drinks in Livewell’s Hydration Stations in main school locations will be unaffected by the sugar tax.  In fact, over 95% of the drinks stocked across all our cold drinks vending machines will be “tax-free”.  The levy is aimed at high-sugar drinks, particularly fizzy drinks, and will not apply to pure fruit juices and milk-based drinks.

Not surprisingly, Jamie Oliver and other campaigners have hailed the move as a significant step in the fight against child obesity. NHS England chief executive Simon Stevens has also spoken out in favour of a tax and has announced the health service will be introducing its own “tax” in hospitals.

Whilst recognising the need to offer healthy alternatives to traditional sugary drinks and snacks we also know that for many locations in schools and hospitals vending provides a simple solution to an under pressure catering service.  It also  meets the need for offering food and drink to staff and visitors during out of  hours, when canteens and other counter services are closed.

Livewell  offer a fully managed service with generous profit shares. Alternatively you can buy or lease our vending stations and we can help with wholesale supplies and maintenance.

To talk to us about installing a Hydration Station stocked with a range of healthier drinks in your workplace or about any of our vending and hot drinks solutions please contact Jo Watson on 01423 876352 or email


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